Best Practices: Marketing Municipal Bonds as Green, Sustainable, Social, or Other Alternatively Designated Bonds

The prevalence and popularity of “Impact Investing” and “Sustainable Investing” has led many governments to consider designating or labeling bonds to attract investors looking for investments that produce social or environmental benefits. The purpose of this best practice is to assist governments in defining the emerging designated bond market and devising a paradigm for analyzing the costs and benefits of designating or labeling bonds, such as Green Bonds, Sustainable Bonds, Social Bonds, or other alternatively designated bonds (“Designated Bonds”), for the marketing of their municipal bond offerings…